Mentioned in the StartupPill list as one of the 69 autonomous vehicle startups worth an investment, The Steering was founded in Miami by Dmitrii Shchelkanov and Mila Khodorovsky back in August 2019 to realize their innovative ideas for modernizing existing car shipping software.

Patent-pending route configuration and vehicle load determination engines enable car hauling trucks to pick up available vehicles along the route depending upon the characteristics of the specific trailer.

The Steering is developing the software together with engineers and mathematicians from Edery Services, the international software development company with 20 years of experience.